Do what you love and you'll never work...

A friend and I recently shared our experiences as new entrepreneurs. Like me, she felt pulled to transform a lifelong passion into a venture she hoped would grow into a profitable enterprise. And like me, she's learning that in order to work "on her business," she needs to work fewer hours "in her business." This means that in order to be successful, chances are she'll be spending much less time on the passion that drew her into business in the first place. That's a tough irony that catches up to all entrepreneurs eventually. Even writers.

This afternoon, I toured a local vineyard that boasts 13 acres of grapevines, a nursery, and opening in 2010, an impressive winery/event center/restaurant. The vineyard, which was established in 2000, was perfect. Every row had vines teeming with ripening clusters, the grass strips between the rows had sharp edges and there wasn't a weed to be seen anywhere. Trust me; I looked hard. I can't imagine there being a better maintained operation in the state.

As I moved through the tour, I listened to the owner talk about his processes and his plans. I also pondered the varied skill sets that will be required to be successful in the venture. It's one thing to be a good grower; being a good host is another thing altogether. I wondered if he'll find planning menus or hiring waitstaff or scheduling events to be as rewarding as growing grapes. Undoubtedly, something will have to give in order to manage it all. And then I learned what his first "something" was going to be: harvest. This fall, at this vineyard, harvest will be done via machine.

We haven't yet experienced harvest here at Four Cedars. But that doesn't mean I haven't planned it all out in my head. It will be a glorious September day. All my friends will drive in. I'll nourish them with food and wine and music and up and down the aisles, my friends will laugh and sing while tossing plump clusters into plastic bins. The day will be less about efficiency than it will be about sociability, yet the work will get done because we're doing what we love so it isn't really work, right?

I could never give this dream up to gain the efficiency of a machine. (Not even if it rains every day in September.) And I'd never want to grow so big that I'd even consider machine harvesting an option. Yet, if I were in the grape growing business in a serious way, the way I witnessed a local grape grower today, I'd have to consider all options in the name of efficiency.

Thankfully, I survive on other skill sets. My grape growing can remain a passion that I can "work in" instead of "work on" for as long as I continue to love the leaves and shoots and tendrils and even (hiss), yes even the weeds.

This past weekend we finished hedging and skirting (pruning those flopped over and dragging shoots). It looks much better after pruning is done. Now it's time for bonfire.